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Ford isnt here for homophobic comments!
When someone commented about the new Ford Ranger Raptor truck in Germany with an anti-gay slur, Ford responded in just the right way.
According to Ford, “the #VeryGayRaptor was initially created digitally” after someone on social media described a blue-colored version of the popular truck “very gay.”
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Ford Germany wants the world to know it proudly stands with the LGBTQ+ community, and its latest advertising campaign aims to ensure that that’s crystal-clear.
What is the Christopher Street Day?
The gay pride celebrations began in the US in 1970 after the infamous 1969 Stonewall Inn Riots in New York. Europe’s version called the Christopher Street Day happened in Berlin in 1979. The first LGBT parade in Germany was in 1972.
Now, most of Germany’s larger cities celebrate CSD. In 2002 Cologne held the Europride festivities which saw 1.2 million people attending. Each city’s CSD celebration takes place on different weekends between June and August.
In the past Porsche has also supported the CSD with rainbow-colored 911 coupes. And all of Germany’s automakers have supported the CSD in one way or another for the past several years. In all, 46 German cities celebrate these gay pride festivals. In some, street festivals and cultural events last for days or even an entire week.