How Much do TikTokers Make? [Bonus TikTok Influencer Earnings Estimator]

The TikTok app has 660 million downloads worldwide. It ranks No. 1 in Apple’s App Store in terms of worldwide downloads. 21 TikTok influencers to start following now. We recently profiled 21 of TikTok’s top influencers. You will need to build to the point where you have followers in the thousands before you can monetize your TikTok account. How much could an influencer make from TikTok? Check out our TikTok Money Calculator to give a guide to influencer engagement and income. Join the Planet’s largest community of Creators & Influencers. Registration includes Already A Member? Sign In User Name Fill the form below…

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Produce Consistent Content

You will also want to set up a consistent pattern so that your audience knows what to expect. There’s little point in being a “one hit wonder.” If people know to expect a specific type of video for you each Tuesday and Friday, they will begin to expect it and return to TikTok on those days to watch your latest video. They are also more likely to tell their friends about you, widening your audience further.

You might consider adding short “slice of life”-type videos between your main videos. This helps your audience know and understand you better. Alternatively, you might make Vlogs alongside your more niche-specific ones.

Ideally, you want all your niche-themed videos to have the same look and feel about them – you want to create your own style. This is true even if you are simply making lip-sync videos. Quite a few of the top TikTokers began making lip-synch videos, but the types of songs they chose, and the way they made the videos made them identifiably theirs.

If you’re uploading non-music videos, you want them to tell a story in your voice and style. You could have similar segments in each video or similarly shoot each video.

How do you get paid on TikTok? 10 strategies to follow

Making money on TikTok is attainable, but it takes strategy. You can’t just create content and expect a magical direct deposit. To make money on TikTok, you have to work at growing your audience and earning sponsorships. 

Not sure where to start? Here are our top strategies for making money on TikTok: 

Find a niche for your videos

Making money on TikTok starts with choosing a niche. Your TikTok niche is essentially the corner of TikTok where you fit in best. It defines the theme of your content and who you are creating content for. 

Choosing a niche will help you get more followers. When viewers see a video they like, they might visit your profile. If it’s filled with content relevant to their interests (AKA elements of your niche), then they’ll probably click the follow button to make sure they’ll see your content again. 

Choosing a niche narrows your target market. As a result, you’ll face less competition. If your audience is filled with niche users, you’ll likely have higher engagement rates on your content. It will also help you understand what resonates with your audience; if something doesn’t fall into your niche and performs poorly, you know to pivot in future videos. 

Higher engagement rates help you get more money from brand deals.  

Lean on TikTok’s Creator Marketplace

The TikTok Creator Marketplace is a collaboration platform that connects brands and creators on TikTok. Once you have 100,000 followers, you can apply to the TikTok Creator Marketplace and get the opportunity to connect with brands and sponsorship opportunities. You’ll also get official support from TikTok on brand campaigns, access to collaboration tools, and pointers for how to create advertiser-friendly content. 

When you join the TikTok Creator Marketplace, you create a profile where brands can see your analytics. Whenever a brand is interested in working with you, you’ll get a notification with campaign details and a contract to sign. After that, you’ll submit your video to make sure it meets the guidelines. 

Land brand partnerships 

Brand partnerships are a great way to make money on TikTok, and you can get them even if you aren’t part of the TikTok Creator Marketplace. 

The first step to getting brand partnerships on TikTok is building your following. Here are some ways to do that: 

  • Define your niche
  • Interact with other TikTokers in your niche
  • Engage with your followers
  • Post on a consistent schedule– at least twice per day around the same times
  • Use trending music and hashtags
  • Check your analytics often

Try to include some brand-favorite content types in your posts. These include product reviews, hacks, how-tos, etc. You’ll also want to build a presence on other platforms (especially Instagram). Having an audience across multiple platforms makes you more competitive.

Make sure brands can contact you easily by clicking on your TikTok profile. You’ll want to link your other social media handles and include your business email address. Additionally, you can include a message to brands in your bio saying you are open to sponsorships. This message will take up space in your bio that could be used for keywords, though, so you might want to test both options for a month each and compare the analytics and opportunities you get during those two time periods. 

Once you’ve got all this setup, you can start emailing brands in your niche. Say you’re interested in a brand partnership and share an example of what you could do for them in the email.

When you start posting brand deals on TIkTok, make sure you use the branded content toggle. This shows your audience the post is sponsored. It’s a way to build trust with your audience, as they know you are not trying to hide your sponsorship. 

Try micro-influencing

You don’t have to have oodles of followers to make money on TikTok. On TikTok, creators with 50,000-150,000 followers are considered micro-influencers. The term micro-influencers describes users with a smaller following who often specialize in a specific niche. TikTok influencers with less than 50,000 followers are considered nano-influencers. 

Many brands actually prefer micro-influencers to bigger creators, as the rates are more budget-friendly and micro-influencer engagement rates tend to be higher. 

To be a successful micro or nano influencer, focus on creating niche content and raising your engagement rate. Contact brands that align closely with your niche. Make sure to sell yourself in the email. Show brands why they should choose to work with you. 

Stay in touch with followers 

Engaging with your community is essential to growing your audience on TikTok. When you see another post in your niche, comment on it. Duet your followers to show that you care about them. Respond to comments to show that you appreciate the engagement, and make sure your comments have a personal touch. Create lasting relationships with your most loyal followers. All of these steps are crucial to creating the engaged, growing audience you need to make money on TikTok. 

Don’t just post ad content 

This isn’t a podcast or a long YouTube video. TikTok videos are short. You don’t really have enough time to mention a product without it being the main focus of the post. Once you start getting brand deals often, choose your ideal ratio of branded content to regular content and stick with it. This might take a little trial and error. If you post a lot of brand deals in a given time period and your analytics take a dip, it might be time to sprinkle in more regular content.

Promote your own services and goods in a fun way

TikTok is a never-ending supply of ideas for promoting your goods and services in an entertaining way. See a new trend? Work your products into that trend. Share how-to videos, style guides, and storytimes that relate to what you are selling.

Go native

Your branded content doesn’t have to look like an ad. As long as you fulfill the brand’s expectations and disclose that the video is sponsored, you can include the products in your video however you want. Here’s a great example of a non-sponsored TikTok that took the world by storm.

Ocean Spray’s non-sponsored feature in the video led to lots of positive press and word of mouth, launching meme after meme. After all, brand awareness is an always-valuable marketing metric to follow.

Apply to TikTok’s Creator Fund

The TikTok Creator Fund is TikTok’s way of compensating creators for posting good content. To be eligible for the TikTok Creator Fund, you have to be a legal resident of the United States, 18 years or older, have over 10,000 authentic followers, at least 100,000 authentic video views in the 30 days prior to applying, and post original content that meets TikTok’s community guidelines.  

Compensation varies from creator to creator, depending on your video views, engagement, and whether or not your videos meet the community guidelines.

Make a press kit

Creating an influencer press kit will help you get brand deals. Think of a press kit as your TikTok resume, portfolio, and sales pitch combined. It shows brands why they should work with you and how they can contact you. 

When creating your press kit, include the following:

  • An introduction to who you are and what your brand is all about
  • Links to your social media platforms 
  • Your latest analytics 
  • Engagement rates for your 10 most recent posts
  • A list of past brand partnership experiences, with links 
  • Sponsorship formats you offer, along with your rates
  • Case studies on your most popular content
  • Sales records from campaigns, merch, and affiliate programs

Spencer X: $28,000/Post

Spencer X is one of the highest-earning TikTok users in the world. 28-year-old beatboxer and content creator from New York City. Has performed at the Vans Warped Tour, Bumbershoot Festival and the 116th Street Festival. Party Casinos estimate he nets around $28,000 per post. Followers include 28 million TikTok followers and around 2.64% of engagement rate on TikTok. He has more than 736,000 TikTok engagements and has over 700,000 hits on the social media site in the past year. He’s estimated to be worth around $250,000 a week….

How Do I Grow My TikTok Account?

The more followers you have on TikTok, the more you can earn money creating branded clips and sponsored videos. The larger and more active your follower base, the better your chances to hit high-earner status.

There are steps you can take to grow your TikTok follower count. But there’s a caveat — the steps are simple, but the high-earner status doesn’t happen overnight. Growing your TikTok audience takes time, consistency and hard work. Consider these ideas to grow your followers and maximize the money you can make on TikTok:

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Find Your Audience

Decide on what your interests and talents are and what kind of person would like your short videos. There’s a lot of competition on the platform, so don’t go too general. You’ll have a better chance of growing a following if you focus on a smaller, more specific niche.

Set Up Your Profile

Once you know what your niche is, create a profile that resonates with it. Keep your target follower in mind when you’re setting your account up, and envision what you should look like from their eyes.

Make Your Money Work Better for You

Create Distinct Video Clips

Creating videos that stand out from the crowd is the key to attracting a following. Make sure the videos you’re creating are consistent in style so your following can recognize you. Make your videos interesting to your fan base. A good way is by asking friends or fellow TikTokers to watch and critique your content. Their constructive criticism can give you a different point of view from what you see, or can even point out things you should fix that you may have missed.

Post Videos Consistently and Often

Keep your audience interested by posting videos regularly. It’s up to you to set up a schedule you can work with — just remember to post fresh clips consistently so your profile doesn’t look abandoned. If you’re worried you’ll get too busy to post regularly, consider setting aside a few hours each week to create a batch of short clips you can post later.

Engage

An active profile shows advertisers you’re capable of creating videos that trigger a response from your audience. Once you’re regularly posting unique content that’s geared toward your specialized niche, don’t forget to engage your followers. Run contests, ask your viewers to tag friends in the comments and be sure to reply back to any commenters to keep the conversation going.

Promote Your Videos

Share your videos on other platforms. You’ll get extra exposure and drive traffic back to your TikTok content.

Applying these steps helps you grow your TikTok followers and shows companies and potential sponsors that you have a loyal, engaged and potentially lucrative customer base. Once you start getting attention from brands, know your value as a TikToker and price your services accordingly. You may be able to develop your TikTok persona from just a hobby to a side hustle — or even a full-time business.

Can You Make A Living on TikTok?

Yes, you can make a fairly good living by being a TikTok star.

It is a great platform for newer creators, as it’s easier to go viral on a TikTok account rather than in other social media accounts.

But do remember that the only way you are going to make money on TikTok is through gaining more followers.

With enough followers, you can easily become rich if you post daily.

The number of followers you have defines your potential earnings.

That’s why it’s important to grow your audience.

And the best way to do so is with a TikTok Growth Service .

Grow and sell TikTok accounts

Another way to make money on TikTok is by growing and selling TikTok accounts.

This is already popular on Instagram. Instagram users like 23-year-old Ramy Halloun makes $30,000 annually from flipping Instagram accounts.

This strategy can be replicated on TikTok.

To get started, find a niche and start creating interesting content around it. After growing the account to a certain level of followers and engagement, you can reach out to the brands in that industry and sell the TikTok profile to them.

The easiest kinds of accounts to sell are themed accounts. It's harder to sell personal accounts because they cannot be easily replicated by the new owners. With a themed account, you can easily find buyers. The followers of the profile are engaging with the account because of its theme. They might not even notice the change in ownership.

For example, if you create a TikTok account around videos of popular travel destinations and adventures, you can easily sell the profile to any business that offers travel services. You can also do this for other industries like fashion, food, fitness, beauty, etc.

The key is to create an account that has quality content. The more followers and better engagement rate the TikTok account has, the higher the price you can sell it for.

Collect donations

You can make money on TikTok by collecting donations from your viewers on Livestream. TikTok allows creators to earn virtual gifts with monetary value via Livestream.

Here is how it works:

Who can buy coins and gifts?

Every user who is aged 18 or older can purchase gifts and coins from their profile. You can see the prices of the coins and gifts at the point of purchase. Once you have purchased the coins, they'll be credited to your account.

The prices of the coins also vary. You can get 100 coins for $1.39.

There are also different gifts you can purchase. You can use coins to purchase gifts. The most expensive gift is Drama Queen. It cost 5000 coins.

What can users do with gifts?

Gifts are used during a Livestream. TikTok users can offer gifts to their favorite creators to show their appreciation. They can contribute this gift by clicking the “Give Gift” button below the relevant User Content.

What can content creators do with these gifts?

The gifts creators receive from their fans can be converted into diamonds. The creator can withdraw these diamonds in exchange for monetary compensation. The cash will be paid directly into PayPal or any other payment channel (if applicable).

Tip: Your first and last name on your profile must match your PayPal account before you can be paid. Your PayPal account must also be verified.

There’s a catch

Not every TikTok user is eligible to join TikTok's Livestream Program. Selected users are chosen at the discretion of the platform. If you want to qualify for the program, you can do the following:

  • Consistently create quality content
  • Increase your number of followers
  • Increase the engagement rate, likes, comments, and shares you get on your videos.

The Chinese version of the app (Douyin) adds more monetization opportunities to the Livestream Program. Creators can add links to shopping carts on their Live videos. They can also hold auctions and people can buy products from them on Live.

Hopefully, these features will soon be added to the global version of the app.

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