Can you make money on TikTok?

If you want to make money on TikTok, you need to be creative and have a lot of followers. You can earn through ad campaigns but you need to know the platform and how it works. Spend some time learning about the site and the culture behind it before you can start making money. There are hundreds of ways you can monetize on TikTok. This guide will give you the best tips on how to do so.

The first step in monetizing on TikTok is to be a creator and follow the guidelines. To become a brand ambassador, you have to meet the minimum requirements. You need to have 100,000 views in the last 30 days and be 18 years old. Another requirement is to be based in the US, UK, Germany, France, or Spain. Once you are approved, you need to produce great content to attract more followers.

One of the best ways to monetize on TikTok is through advertising. If you have the resources and skills, you can sell your own TikTok merchandise and make money. You can sell your videos on popular websites and on various platforms. If you want to make money on this social media site, you must create unique and entertaining content.

How Much Do TikTokers Make? (Per View, Per Post, Per Month)

TikTok has gained huge popularity all over the world especially because of many TikTokers acts. Still, TikTok does not share ad revenue with TikTok stars. The platform requires video content for their audience. The most important thing is consistency. You must have a unique act or theme so that people will start following you and you can use the opportunity to get paid. In this article, I am going to share how much money do TikToker make per view, per post, or per month and what are techniques and strategies they use to reach success and make money fast. Hey! Want to start your own blog and make money on the side? Check out this free guide to Start Your Blog….

Video

Who created TikTok?

The app was created by ByteDance, which is a Chinese company that is based in Beijing. It initially launched in China, under the name Douyin, in 2016 before being relaunched in the U.S. the following year. Some TikTok users have used the app to launch careers in the entertainment industry. Loren Gray, Baby Ariel, Jacob Sartorius, and Kristen Hancher are among the most followed TikTok stars out there. By 2018, TikTok was the most downloaded app of the year with lip syncing to songs, comedy routines, and other moments from pop culture — including TV shows and movies….

1. Charli D’Amelio: $17.5 Million

Charli D’Amelio is just 17 years old and earned a staggering $17.5 million, ranking her first among TikTok’s highest earners. Charli started as a competitive dancer who found success on the platform with her dance clips. She has a whopping 137.6 million followers and licensing deals with a number of big brands, including Hollister, Procter & Gamble and Dunkin Donuts. She and sister Dixie star in their own Hulu series and have a limited series on Snap.

How do you get paid on TikTok? 10 strategies to follow

Making money on TikTok is attainable, but it takes strategy. You can’t just create content and expect a magical direct deposit. To make money on TikTok, you have to work at growing your audience and earning sponsorships. 

Not sure where to start? Here are our top strategies for making money on TikTok: 

Find a niche for your videos

Making money on TikTok starts with choosing a niche. Your TikTok niche is essentially the corner of TikTok where you fit in best. It defines the theme of your content and who you are creating content for. 

Choosing a niche will help you get more followers. When viewers see a video they like, they might visit your profile. If it’s filled with content relevant to their interests (AKA elements of your niche), then they’ll probably click the follow button to make sure they’ll see your content again. 

Choosing a niche narrows your target market. As a result, you’ll face less competition. If your audience is filled with niche users, you’ll likely have higher engagement rates on your content. It will also help you understand what resonates with your audience; if something doesn’t fall into your niche and performs poorly, you know to pivot in future videos. 

Higher engagement rates help you get more money from brand deals.  

Lean on TikTok’s Creator Marketplace

The TikTok Creator Marketplace is a collaboration platform that connects brands and creators on TikTok. Once you have 100,000 followers, you can apply to the TikTok Creator Marketplace and get the opportunity to connect with brands and sponsorship opportunities. You’ll also get official support from TikTok on brand campaigns, access to collaboration tools, and pointers for how to create advertiser-friendly content. 

When you join the TikTok Creator Marketplace, you create a profile where brands can see your analytics. Whenever a brand is interested in working with you, you’ll get a notification with campaign details and a contract to sign. After that, you’ll submit your video to make sure it meets the guidelines. 

Land brand partnerships 

Brand partnerships are a great way to make money on TikTok, and you can get them even if you aren’t part of the TikTok Creator Marketplace. 

The first step to getting brand partnerships on TikTok is building your following. Here are some ways to do that: 

  • Define your niche
  • Interact with other TikTokers in your niche
  • Engage with your followers
  • Post on a consistent schedule– at least twice per day around the same times
  • Use trending music and hashtags
  • Check your analytics often

Try to include some brand-favorite content types in your posts. These include product reviews, hacks, how-tos, etc. You’ll also want to build a presence on other platforms (especially Instagram). Having an audience across multiple platforms makes you more competitive.

Make sure brands can contact you easily by clicking on your TikTok profile. You’ll want to link your other social media handles and include your business email address. Additionally, you can include a message to brands in your bio saying you are open to sponsorships. This message will take up space in your bio that could be used for keywords, though, so you might want to test both options for a month each and compare the analytics and opportunities you get during those two time periods. 

Once you’ve got all this setup, you can start emailing brands in your niche. Say you’re interested in a brand partnership and share an example of what you could do for them in the email.

When you start posting brand deals on TIkTok, make sure you use the branded content toggle. This shows your audience the post is sponsored. It’s a way to build trust with your audience, as they know you are not trying to hide your sponsorship. 

Try micro-influencing

You don’t have to have oodles of followers to make money on TikTok. On TikTok, creators with 50,000-150,000 followers are considered micro-influencers. The term micro-influencers describes users with a smaller following who often specialize in a specific niche. TikTok influencers with less than 50,000 followers are considered nano-influencers. 

Many brands actually prefer micro-influencers to bigger creators, as the rates are more budget-friendly and micro-influencer engagement rates tend to be higher. 

To be a successful micro or nano influencer, focus on creating niche content and raising your engagement rate. Contact brands that align closely with your niche. Make sure to sell yourself in the email. Show brands why they should choose to work with you. 

Stay in touch with followers 

Engaging with your community is essential to growing your audience on TikTok. When you see another post in your niche, comment on it. Duet your followers to show that you care about them. Respond to comments to show that you appreciate the engagement, and make sure your comments have a personal touch. Create lasting relationships with your most loyal followers. All of these steps are crucial to creating the engaged, growing audience you need to make money on TikTok. 

Don’t just post ad content 

This isn’t a podcast or a long YouTube video. TikTok videos are short. You don’t really have enough time to mention a product without it being the main focus of the post. Once you start getting brand deals often, choose your ideal ratio of branded content to regular content and stick with it. This might take a little trial and error. If you post a lot of brand deals in a given time period and your analytics take a dip, it might be time to sprinkle in more regular content.

Promote your own services and goods in a fun way

TikTok is a never-ending supply of ideas for promoting your goods and services in an entertaining way. See a new trend? Work your products into that trend. Share how-to videos, style guides, and storytimes that relate to what you are selling.

Go native

Your branded content doesn’t have to look like an ad. As long as you fulfill the brand’s expectations and disclose that the video is sponsored, you can include the products in your video however you want. Here’s a great example of a non-sponsored TikTok that took the world by storm.

Ocean Spray’s non-sponsored feature in the video led to lots of positive press and word of mouth, launching meme after meme. After all, brand awareness is an always-valuable marketing metric to follow.

Apply to TikTok’s Creator Fund

The TikTok Creator Fund is TikTok’s way of compensating creators for posting good content. To be eligible for the TikTok Creator Fund, you have to be a legal resident of the United States, 18 years or older, have over 10,000 authentic followers, at least 100,000 authentic video views in the 30 days prior to applying, and post original content that meets TikTok’s community guidelines.  

Compensation varies from creator to creator, depending on your video views, engagement, and whether or not your videos meet the community guidelines.

Make a press kit

Creating an influencer press kit will help you get brand deals. Think of a press kit as your TikTok resume, portfolio, and sales pitch combined. It shows brands why they should work with you and how they can contact you. 

When creating your press kit, include the following:

  • An introduction to who you are and what your brand is all about
  • Links to your social media platforms 
  • Your latest analytics 
  • Engagement rates for your 10 most recent posts
  • A list of past brand partnership experiences, with links 
  • Sponsorship formats you offer, along with your rates
  • Case studies on your most popular content
  • Sales records from campaigns, merch, and affiliate programs

Follow the Basic Rules and Conventions When Uploading Videos

There are certain expectations of TikTokers when they upload videos. For a start, you need to ensure you don’t breach TikTok’s content guidelines. There should be nothing inappropriate in your videos; no hate speech, racism, etc. Remember that some adults do misuse TikTok, so be careful when uploading videos of yourself doing perfectly normal everyday activities that creeps might abuse (e.g., is it really a good idea to upload videos of you and your friends in nighties at a slumber party?) Remember that TikTok is a public social network. Anybody can view your videos.

Like Snapchat and IGTV, the convention on TikTok is to upload vertical videos. The ideal aspect ratio is 1080×1920. Write a suitable description of each video and include relevant hashtags. Pick an exciting thumbnail image for each video. Make sure you pick the most appropriate categories for your videos.

Become a TikTok consultant

If you are an expert on TikTok, there are a ton of brands and even individuals that would pay for your services.

If you know how to get thousands, even millions of views on your videos, you can teach others how to do the same for a consulting fee. Influencers can also offer consulting services. It's a good way to leverage your expertise and also diversify your income.

A good example of a TikTok consultant is Sean Young. He calls himself a professional TikTok consultant. He makes $10,000 a month advising celebrities and businesses on the best kind of content for their brands.

There's money to be made. So, if you really understand the platform and have a track record for creating viral videos with high engagement rates, you should start teaching others how to do so.

5. Josh Richards: $5 Million

Josh Richards is the only male that makes the list of highest-earning TikTok accounts. Josh posts lip-syncing and dancing shorts for his 25.6 million followers, but he’s also a serial entrepreneur. By the age of 18, he’d created an energy drink company called Ani Energy, co-founded Talent X, a talent management agency, and served as an officer at Triller, a TikTok competitor. He also founded a venture capital firm called Animal Capital and co-hosts the Barstool Sports podcast with Dave Portnoy, founder of the Barstool Sports website.

who are the richest tiktokers?

With an estimated net worth of $4 million, Taylor Swift is the highest-paid of all TikTokers. The young pop star has millions of followers and has even partnered with brands. The platform is so popular that she has even signed endorsement and sponsorship deals. She opened for Bebe Rexha at the Barclay Center in Brooklyn and has appeared on “The Tonight Show” hosted by Jimmy Fallon. With an estimated $4.4 million net worth, she is the most popular person on TikTok.

The net worth of each tiktoker varies by country. The richest TikTokers are those with a high number of followers. But how do the earnings differ from one tiktok star to the next? Much depends on the number of fans and engagement rate. With four million followers, Dixie D’Amelio earns $35,000 per sponsored post.

She was 15 when she posted her first TikTok video in 2019, and since then, her dancing videos have gone viral. Dixie D’Amelio is a 16-year-old girl who is currently earning more than $5 million.

Understand Your Audience

You need to begin by asking why people would want to follow you. What do you offer that thousands of other accounts don’t? Is it entertainment? Are you a good singer, musician, dancer, or stand-up comedian? Are you so bad at those things that you can make your videos funny? Can you create entertaining prank videos? Can you motivate people or provide them with helpful hints to improve their lives? Or are you merely yet another lip-syncher who doesn’t add any value to your video clips?

This also helps you better know your audience. You’re not making videos for yourself. Nor should you make a wide range of videos trying to keep everybody happy. Successful TikTokers make videos that they know their audience will love. It is much easier to devote your attention to a particular group of people, rather than just making random content.

NEW: Check out the TikTok Hashtag Generator to increase your exposure and grow your following on Tiktok.

How much do TikTokers make in 2022?

There are many ways to make money on TikTok (see below), and how you go about monetizing your account will determine your earnings.

Brand partnerships on TikTok can make you upwards of $80,000. That’s right — if you’re a big enough creator (with a large and engaged audience and a track record of success on the platform), you can buy an expensive car with your earnings from one video.

As for the TikTok Creator Fund, you can earn between 2 and 4 cents for every 1,000 views. This means you might expect $20 to $40 after reaching a million views.

Learn more about the TikTok Creator Fund here.

Bonus: How to increase your TikTok views and boost your profile

To really make money on TikTok, you need to significantly increase the number of video views you get on the platform. More views will translate into more followers and a higher engagement rate.

Along with the compulsory factor which is creating great content, here are other ways you can increase your TikTok views.

Add hashtags to your videos

Adding hashtags to your TikTok videos can help increase the visibility of your video. If you click on the Discover search tab, you will see a list of trending videos by hashtag.

For example, if you are creating a video for a viral challenge, you need to add the hashtag of the challenge to your video. When a TikTok user clicks on the hashtag link, your content would be one of the videos that show up. This will help increase the number of views you can get.

Tip: While it's great to add hashtags to your videos, avoid the generic ones. Look for specific hashtags in your niche so that your videos can easily stand out.

Collaborate with other users

You can reach out to other users to collaborate on videos. By collaborating with other users, you increase your audience reach. If you partner with an influencer who has a huge following, you can significantly increase the number of views your videos get

Post regularly

To increase the number of views your videos get and also your chances of getting to the ‘For You’ page, you should post videos regularly on the platform. A ton of videos are posted on the platform per minute. To avoid getting lost in a sea of content, you need to post videos regularly.

Use TikTok effects in your videos

Use TikTok effects to help your videos stand out from the crowd. Under the Effects tab, you will find a wide range of effects that you can add to your videos. The effects are split into Trending, New, Interactive, Animal, Beauty, Funny, Editing, and World categories.

Another effect I personally like is the green screen effect. This effect allows you to change the background of your videos. Use this effect to make your videos more entertaining.

Use TikTok Ads

Brands that want to use TikTok to reach their target customers should consider using TikTok ads to amplify their reach. TikTok offers different advertising types that you can check out. To help you get started, we have written this in-depth guide to TikTok Ads.

How much money do TikTokers make?

TikTokers with large followings can make anywhere between $ 200 to $ 5,000 a month, depending on the size of their following. The amount of money TikTokers make will vary due to many factors, including localities, million followers and views. Creators who make videos that include dance and music often get the highest engagement and revenues in millions of dollars. For example, 19-year-old TikToker Josh Richards has earned over a million dollars through sponsorship deals with Reebok and Houseparty.

Image: Depositphotos

More in: Online Marketing, TikTok Comment ▼

Tags

Leave a Reply

Your email address will not be published.