What Is Twitch?

Before we delve into how to make money from Twitch, let’s start with the basics. Twitch is one of the major streaming platforms for gamers across the globe, allowing them to stream their gameplay in real-time and make money while doing so. 

It began in 2005 as Justin.TV, named after its founder Justin Kan. It was initially formed as a 24/7 live streaming or broadcasting service, but after receiving mixed reviews, viewers were allowed to join in the action after creating their streaming channels.

That paved the way for the modern platform that’s now known as Twitch TV. 

In 2014, Twitch was ranked 4th globally in traffic, after Netflix, Google, and Apple. With this off-the-chart-record, it was later sold to Amazon at a staggering $970 million. There’s no denying that you can make money on Twitch. 

Today, the platform averages more than 100 million unique viewers who use the platform to keep up with their favorite streamers. And the numbers keep soaring. 

Every year, Twitch has been growing by 60% and isn’t showing any signs of slowing down. Its growth is starting to kick into high gear, ushering in more income opportunities for you and other new gamers.

Besides streamers or broadcasters, gaming publishers and media outlets have their channels on the platform to give sneak peeks of product and game launches in the pipeline. 

Additionally, Twitch hosts a myriad of charity and competitive gaming tournaments, eSports events, and marathons. Regardless of whether it’s chatting with other gamers, reveling in the wealth of games available, or competing in eSports, there’s a little something for everyone on Twitch.


How Much Money Can Twitch Streamers Make?

Earnings on Twitch can greatly vary depending on several factors, including the number of Twitch subscribers you have, the different monetization opportunities you have, and how regularly you’re producing content. Many Twitch streamers report income between $3,000 and $5,000 a month, but it’s difficult to pinpoint an exact average since earnings aren’t public.

MakingMoney on Twitch: Gaining Followers

OK, so you’ve set up a Twitch channel and you’re ready to start broadcasting your game play. First off, it’s a good idea to decide on a tone that can help create your personal brand on Twitch.

To help you establish that tone, consider a few guiding questions: Do you want your channel to be funny or serious? Are you about helping other gamers, competing with other gamers or making viewers laugh? What kind of audience do you want to attract? Will you be the best gamer or the funniest gamer?

The videos themselves aren’t the only way you can reach viewers. Twitch also has a chat feature. Viewers might hit up your chat room to ask you questions about game play, or to get to know you better. Responding to viewers in friendly, helpful ways can help you retain and grow your following.

Another important factor in your success on Twitch is the games you choose to broadcast yourself playing. Not surprisingly, there’s a lot more competition with major games that lots of broadcasters are playing. If you want to be the go-to broadcaster for major releases, more power to you. But you’ll probably have an easier time standing out if you broadcast games that fewer people are playing.

6. Affiliate programs

With a membership in an affiliate program, you can earn a commission every time a shopper clicks on your affiliate link and makes a purchase. Sometimes you don’t even have to post a link, because all you need is a promo or coupon code viewers can use when they shop at the place you’re promoting. The link or code is provided to you once you join the affiliate program.

Typically, you place the affiliate link or the cod

Typically, you place the affiliate link or the code in your stream description. You could also mention the coupon code once or twice during the stream.

Keep in mind that, unless the streaming platform has a deal with the affiliate program, the platform isn’t profiting from your affiliate sales. So keep your content to the point and make the products or services you recommend relevant to your topic. Don’t stream for the sake of making sales — your method for making money by streaming should come second to creating good content.

If you’re unsure where to start, give the Restream Referral Program a try. You can earn up to a 30% recurring commission on every subscription that comes from your link.

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4. Revenue from ads

Advertising revenue powers half the internet, including Google services and Facebook. Why not you too? If you join the right streaming platform or social network, you can start earning some decent ad money.

When you start broadcasting live videos on a specific platform, like YouTube or Facebook, you may be able to take advantage of their advertising programs. Here’s a breakdown of the different types of in-stream ads that are usually available:

  • Pre-roll ads: These ads play as soon as a viewer clicks on your stream. They have to view the ad before they can start watching your content.
  • Mid-roll ads: Mid-roll ads play in the middle of your live stream. Your stream continues in a smaller window while the ad takes up most of the screen.
  • Display and overlay ads: These types of ads usually pop up as banners or small cards on top of your stream.

If you want to generate revenue with ads, join these platforms:

  • YouTubeoffers pre-roll and mid-roll ads, as well as display and overlay ads.
  • Facebook offers mid-roll ads if you meet the viewership number criteria.
  • Twitchoffers in-stream ads, as well as display and native ad opportunities.

Advertising in live streaming is a hot topic and a regular cause of controversy. Try to exercise as much control as you can over the advertisements displayed during your streams or on your channel. Also, remember that viewers can use ad-blocking software to prevent some ads from showing. Therefore, using ads as the sole method to monetize your live streaming may not be the best idea.

How to Earn Money on Twitch with a Regular Audience

Once you’ve built up a regular audience, it’ll be easier to make money on Twitch using the methods outlined above. Plus, it’s possible to make a little extra money in two more ways:

  • Brand sponsorships
  • Merchandise

Brand Sponsorships

You don’t need to be a Twitch Affiliate or Partner to land sponsorship deals (although that would help) — all you do need to have a relatively large engaged audience that brands will want to reach.

You can promote all sorts of brands and products to your Twitch audience, too — from gaming hardware and fashion brands to drinks and musical instruments.

Brands typically reach out to streamers they want to work with, but there’s nothing stopping you from pitching brands directly.

You may also want to check out services that set up sponsorship deals between brands and streamers, such as PowerSpike and HelloGamers.

How much do you earn with Twitch?

It is not easy to estimate the income of top streamers, because they often don’t make it public and use too many different ways to earn money. On the one hand, there is Twitch income itself via cheers and subscriptions, but many streamers also earn their living through donations, advertising, merchandising and sponsoring.

Sometimes Twitch explicitly prohibits the publication of revenues, but in general this is not conducive to the donation behavior of the viewers anyway. Especially if a streamer already has high revenues, an insight into these could distract a potential donor from his project, because in his eyes the streamer already earns enough money.

If you take a closer look at the lifestyle of some streaming celebrities, you can conclude that streaming on Twitch can make a lot of money. However, this also requires large numbers of followers. Reaching them takes time. Those like Ninja, Imaqtpie, and Faker are the non plus ultra but only few make it into this league.

But as we have shown above, a million followers are not required in order to achieve a nice extra income or the earnings of an average employee. But even that does not happen overnight and also takes time.

Ways to make money on Twitch

In case you want to dedicate yourself to streaming

In case you want to dedicate yourself to streaming and earn money with Twitch fully, you can choose from the following options:

  1. Direct donations: You can add a personalized link to your Paypal account in the chat or create a donation panel so that viewers can make donations to your channel.
  2. Affiliate Program: On Twitch, you can become an affiliate if you meet the following requirements:
    1. Stream 8 hours in the last 30 days
    2. Stream 7 different days in the previous 30 days
    3. With an average of 3 or more simultaneous viewers in the last 30 days
    4. Get and keep at least 50 followers.

By doing so, you will get the option for your followers to subscribe. Twitch offers subscriptions of $4.99, $9.99, and $24.99, and streamers get 50% of the profits.

You will also access the bits to receive donations with this currency from your followers. Also, if your channel has grown enough, you will be able to earn advertising revenue.

  1. Partner Program: In addition to all the affiliate program benefits, partners have more customization options and tools for the channel. These are the requirements to become a member:
    1. Stream 25 hours in the last 30 days
    2. Stream 12 different days during the previous 30 days
    3. Get an average of 75 viewers in the last 30 days.

Income Sources Available to Twitch Affiliates and Partners Only

If you wish to join the Twitch Affiliate Program, you need to meet the following criteria:

  • Stream for at least eight hours in the last 30 days
  • Steam on at least seven days in the last 30 days
  • Receive an average of three viewers per stream
  • Grow your audience to 50 followers

If you meet these criteria, Twitch automatically invites you to become an Affiliate.

Twitch offers you a few additional earning opportunities as an affiliate. These are still available should you manage to make the jump from Affiliate to Partner.

Twitch Bits

Twitch Bits are effectively mini-donations from viewers. They pay for them using either Amazon Payments or PayPal. Bits are a type of virtual currency that gamers can “spend” on their favorite gamers’ sites. Twitch pays their Affiliates and Partners one cent for every Bit fans use on their channels.

A viewer can Cheer with his Bits. When a viewer Ch

A viewer can Cheer with his Bits. When a viewer Cheers, he uses his Bits to pay for the right to participate in a chat on a particular gamer’s chat channel. He can also use Bits to buy emotes he can use in the chat – with the bigger, more animated emotes costing more Bits. A viewer earns a Cheer Chat Badge in any gamer’s chat channel in which he participates. The more a viewer chats in a channel, the more Bits he spends, and over time he can earn a better Cheer Chat Badge.

You can set the minimum number of Bits needed to send a Cheer message in your channel, so people don’t spam your chat with multiple uses of single Bits.  Likewise, you can set the smallest emote somebody can use in your channel.

You can also add a StreamLabs Tip Jar widget to your stream. This shows an image of an empty glass filling up as people use Bits on your channel. This helps encourage your followers to use more Bits to “fill up” your glass.

Twitch Subscriptions

Twitch Subscriptions provide a recurring income to streamers. You can encourage your followers to subscribe to your channel for either $US4.99, $9.99 or $24.99 per month. The money collected is split 50/50 between Twitch and the streamer (although a few top streamers have been able to negotiate a higher percentage).

As soon as you sign up as an Affiliate or Partner, a Subscribe button will automatically appear on your page.

Streamers can set up alerts to encourage gamers to subscribe. These are signs that pop up on the screens saying that somebody has bought (or renewed their subscription) to your channel. These are particularly popular with Twitch users who love to see their name on their favorite gamer’s page.

How to Get Donations on Twitch

There are over 2.2 million twitch users right now in the system, and many of those are dedicated to watching Twitch live streams, especially if they are being broadcasted by their favorite user.

There are many different partner programs availabl

There are many different partner programs available able to add a donation button to your Twitch account.

Most of these partner programs are even able to add the option to donate to your account via PayPal, which makes the process seamless for most people.

How To Make Money Through Twitch’s Partner Program

The Twitch Partner Program is the next level up from being an affiliate. Once you qualify, you’re automatically invited to join the affiliate program. But you must apply to join the Twitch Partner Program.

Out of the 2.2 million broadcasters on Twitch, only 27,000 are currently part of the Partner Program. And as a Twitch Partner, you’re more likely to snag brand sponsorships and endorsement deals.

As a Twitch Partner, you’ll have the ability to earn money through subscriptions, ads and bits. You’ll also receive the following special features to help you grow your channel:

  • Custom chat badges
  • Custom emoticons
  • Custom bit badges
  • A verified user badge
  • A free lifetime channel subscription

Twitch Merch to Rock Your Brand

No one needs 50 hoodies on their hands. One easy tool for building and selling merch at TeeSpring.com. It lets you build your shirts and sell them without risk, only delivering when you hit a number of items.


As you can see, there are many ways to make money by streaming on Twitch. However, your community should always be in the foreground. Give yourself and your Twitch channel plenty of time to grow. You won’t get any glory overnight. Don’t forget the other platforms like YouTube, Instagram or TikTok to entertain there as well and make your stream on Twitch more popular.

Once you have reached a certain number of followers and viewers, you can earn money with a Twitch partnership, subs and subscriptions, donations, your merch, affiliate programs or sponsorships. How much depends on various factors and varies greatly from streamer to streamer.

But no matter what your intention as a streamer is, whether you want to earn a little bit on the side, stream for fun or make big money: It takes a lot of time to build a community. Especially one that wants to support you with its money. So show attention to every donation, every financial support, because it is often part of the pocket money or salary your followers give you.

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