What is TikTok?

TikTok was launched in 2017 by the Chinese company ByteDance. It was the most downloaded app in the U.S. in 2020. Young adults are by far the most frequent users of TikTok with 41% of users between the ages of sixteen and twenty-four. This generation, also known as Generation Z, tends to offer a lot of engagement since they are constantly using social media. If your company is looking for the best social media platform to reach this specific demographic, this is a great place to post content. 

TikTok allows its creators to make short, 30-60 second videos of themselves dancing, lip-syncing, doing comedy, and performing music. Brands even realize that they can use TikTok as a way to advertise. It has truly become a multifaceted app with a variety of opportunities. 

Like many social media apps, there are influencers and popular creators, otherwise known as “TikTokers”. These TikTokers may be young, but they make much more than your everyday teenager. There are many online calculators that calculate TikTok estimated earnings from popular creators’ accounts. How does TikTok figure out how much each creator earns? And how much do TikTokers get paid? The short answer is – outside of TikTok.    

Jayden Croes: $21,000/Post

Jayden Croes scores around USD$21,000 per post. Followers: 22 million followers and 353,710 engagements. According to Party Casinos, Jayden scores around $20,000 a day. Born in Aruba, Croes is brother of fellow TikTok high-earner Gil Croes. He is also the brother of Aruna Croes on the popular social media site. Jayden was born in November 1998 and is currently in the US state of New York St…

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Awez Darbar: $23,500/Post

Awez Darbar is a dancer and choreographer whose work has exploded in recent years. He boasts a ridiculous 23 million followers on TikTok, meaning he can demand a cool USD$23,500 per post. He is the highest-paid TikTok star and one of the highest paid TikTok stars in the world, with a 1.58% engagement rate. He can now command a whopping 372,880 TikTok engagements – a fraction of what he pays per post – from $1,700 to $5,500 a day to $2,800 a day.

Follow the Basic Rules and Conventions When Uploading Videos

There are certain expectations of TikTokers when they upload videos. For a start, you need to ensure you don’t breach TikTok’s content guidelines. There should be nothing inappropriate in your videos; no hate speech, racism, etc. Remember that some adults do misuse TikTok, so be careful when uploading videos of yourself doing perfectly normal everyday activities that creeps might abuse (e.g., is it really a good idea to upload videos of you and your friends in nighties at a slumber party?) Remember that TikTok is a public social network. Anybody can view your videos.

Like Snapchat and IGTV, the convention on TikTok is to upload vertical videos. The ideal aspect ratio is 1080×1920. Write a suitable description of each video and include relevant hashtags. Pick an exciting thumbnail image for each video. Make sure you pick the most appropriate categories for your videos.

6. Kris Collins: $4.75 Million

Kris Collins is a former hairdresser who started making sketch videos after COVID-19 shutdowns left her temporarily unemployed. The videos, in which she plays all the characters — some of whom are inspired by her family members — have resulted in a staggering 43 million follows and 1.8 billion likes. Collins’ popularity extends beyond TikTok. She also has 4.5 million YouTube followers, and her videos have been widely shared on Facebook. Hershey, Lionsgate and Pantene are among the companies that sponsor her content, Forbes reported.

How much do tiktokers make?(TikTok Influencers)

but, how much do tiktokers make? Unlike YouTube stars, TikTok creators don’t have to be on the top of the list to make big money. Some of these popular creators are earning anywhere from $20,000 to $50,000 a year from sponsored posts. Others are earning anywhere from $10,000 to $100,000 a month from sponsored posts.

One of the best ways to make money on TikTok is by creating content. Some popular TikTokers earn money by hosting meet-and-greets with their followers. Charli D’Amelio charged $100 per meet-and-greet and donated the money to charity. This way, she was able to increase her personal brand and attract more followers. However, not all TikTokers can make this kind of money.

Getting paid for your videos is one way to get a steady flow of income. Many TikTokers earn up to $5 million per year. The first step is to create a media kit and start pitching brands. Then, you can reach out to advertisers and earn money. By the end of your first month, you could be earning thousands of dollars every month. Another route is to promote merchandise or services that you are familiar with.

Some of these creators have also become successful by offering advice and expertise on products and services.

While it’s impossible to pin down the exact amount of money a TikToker makes, the numbers are still useful in evaluating their worth. Those with a million followers can expect to earn anywhere from $450 to $250,000 per month from sponsored ads. It’s possible for a TikToker to make a few hundred thousand dollars a month.

A popular TikToker can earn anywhere between $2,000 and $20,000 per post. Most TikTokers only make a few hundred dollars a month. The majority of their money comes from sponsored posts and brand deals. The first 100 million-follower on the app is Charli D’Amelio. She makes about $2,500 per post. However, Other popular TikTok stars ask their fans to donate.

Some TikTok influencers are incredibly popular on the site. With so many users, it’s easy to see why people are so excited about TikTok. While it’s not possible to earn big on the platform, it’s possible to earn significant amounts off of it. The FTC has rules regarding this matter.

It’s important to stick to your niche and keep it fresh. In order to have a large audience, you should post consistently.

This can range from a few cents per post to a few hundred dollars a day.

Publish sponsored posts

You can make money on TikTok by publishing sponsored posts. According to business insider, you can make an average of $0.01 to $0.02 for each sponsored view on TikTok. So if you have a video with 100,000 views, you can make 1000 dollars in sponsorships.

After you have built a following on the app, you can reach out to brands and offer your services. The best part is that you don't need to have millions of followers before you can pitch to brands. All you need are a few thousand engaged followers and you are good to go.

Look for brands that are interested in building their TikTok presence and reach out to them. You can also analyze the influencers in your industry to see the sponsors they work with. This will give you a good idea of brands to reach out to.

Once you have your list of target sponsors, send them a brief pitch in the form of an email. Here are the things to include in your pitch:

  • Who you are
  • What you do
  • Important metrics like follower count and engagement rate
  • What makes you an expert in that industry or niche
  • Your achievements. You can share success stories from your previous sponsorship campaigns.

Tip: When you are just starting out, it's a good idea to work with smaller brands first. This will help you build your portfolio.

How much does tiktok pay per 1000 views?

In the past, it has been difficult to determine how much does tiktok pay per 1000 views, but recently, the platform has been more open about its payments. Depending on the content, a creator can earn anywhere between four and six cents for every thousand views. Currently, however, TikTok has yet to disclose its exact payment formula. The company has responded to complaints regarding lack of transparency by publicly stating that creators can earn between four and six cents for each thousand views.

To create a successful TikTok channel, you need to know what your audience likes. You’ll have to adapt to trends to make your content popular.

interact with your viewers to get the most out of your content.

7 Highest-Earning TikTokers

The most successful accounts on TikTok right now belong to young females. It makes sense when you consider that one-third of the users on the social media platform are teens. Forbes recently ranked the seven highest-paid. Here they are, along with their earnings and how they’ve turned TikTok fame into serious money-making opportunities. 

How do you get paid on TikTok? 10 strategies to follow

Making money on TikTok is attainable, but it takes strategy. You can’t just create content and expect a magical direct deposit. To make money on TikTok, you have to work at growing your audience and earning sponsorships. 

Not sure where to start? Here are our top strategies for making money on TikTok: 

Find a niche for your videos

Making money on TikTok starts with choosing a niche. Your TikTok niche is essentially the corner of TikTok where you fit in best. It defines the theme of your content and who you are creating content for. 

Choosing a niche will help you get more followers. When viewers see a video they like, they might visit your profile. If it’s filled with content relevant to their interests (AKA elements of your niche), then they’ll probably click the follow button to make sure they’ll see your content again. 

Choosing a niche narrows your target market. As a result, you’ll face less competition. If your audience is filled with niche users, you’ll likely have higher engagement rates on your content. It will also help you understand what resonates with your audience; if something doesn’t fall into your niche and performs poorly, you know to pivot in future videos. 

Higher engagement rates help you get more money from brand deals.  

Lean on TikTok’s Creator Marketplace

The TikTok Creator Marketplace is a collaboration platform that connects brands and creators on TikTok. Once you have 100,000 followers, you can apply to the TikTok Creator Marketplace and get the opportunity to connect with brands and sponsorship opportunities. You’ll also get official support from TikTok on brand campaigns, access to collaboration tools, and pointers for how to create advertiser-friendly content. 

When you join the TikTok Creator Marketplace, you create a profile where brands can see your analytics. Whenever a brand is interested in working with you, you’ll get a notification with campaign details and a contract to sign. After that, you’ll submit your video to make sure it meets the guidelines. 

Land brand partnerships 

Brand partnerships are a great way to make money on TikTok, and you can get them even if you aren’t part of the TikTok Creator Marketplace. 

The first step to getting brand partnerships on TikTok is building your following. Here are some ways to do that: 

  • Define your niche
  • Interact with other TikTokers in your niche
  • Engage with your followers
  • Post on a consistent schedule– at least twice per day around the same times
  • Use trending music and hashtags
  • Check your analytics often

Try to include some brand-favorite content types in your posts. These include product reviews, hacks, how-tos, etc. You’ll also want to build a presence on other platforms (especially Instagram). Having an audience across multiple platforms makes you more competitive.

Make sure brands can contact you easily by clicking on your TikTok profile. You’ll want to link your other social media handles and include your business email address. Additionally, you can include a message to brands in your bio saying you are open to sponsorships. This message will take up space in your bio that could be used for keywords, though, so you might want to test both options for a month each and compare the analytics and opportunities you get during those two time periods. 

Once you’ve got all this setup, you can start emailing brands in your niche. Say you’re interested in a brand partnership and share an example of what you could do for them in the email.

When you start posting brand deals on TIkTok, make sure you use the branded content toggle. This shows your audience the post is sponsored. It’s a way to build trust with your audience, as they know you are not trying to hide your sponsorship. 

Try micro-influencing

You don’t have to have oodles of followers to make money on TikTok. On TikTok, creators with 50,000-150,000 followers are considered micro-influencers. The term micro-influencers describes users with a smaller following who often specialize in a specific niche. TikTok influencers with less than 50,000 followers are considered nano-influencers. 

Many brands actually prefer micro-influencers to bigger creators, as the rates are more budget-friendly and micro-influencer engagement rates tend to be higher. 

To be a successful micro or nano influencer, focus on creating niche content and raising your engagement rate. Contact brands that align closely with your niche. Make sure to sell yourself in the email. Show brands why they should choose to work with you. 

Stay in touch with followers 

Engaging with your community is essential to growing your audience on TikTok. When you see another post in your niche, comment on it. Duet your followers to show that you care about them. Respond to comments to show that you appreciate the engagement, and make sure your comments have a personal touch. Create lasting relationships with your most loyal followers. All of these steps are crucial to creating the engaged, growing audience you need to make money on TikTok. 

Don’t just post ad content 

This isn’t a podcast or a long YouTube video. TikTok videos are short. You don’t really have enough time to mention a product without it being the main focus of the post. Once you start getting brand deals often, choose your ideal ratio of branded content to regular content and stick with it. This might take a little trial and error. If you post a lot of brand deals in a given time period and your analytics take a dip, it might be time to sprinkle in more regular content.

Promote your own services and goods in a fun way

TikTok is a never-ending supply of ideas for promoting your goods and services in an entertaining way. See a new trend? Work your products into that trend. Share how-to videos, style guides, and storytimes that relate to what you are selling.

Go native

Your branded content doesn’t have to look like an ad. As long as you fulfill the brand’s expectations and disclose that the video is sponsored, you can include the products in your video however you want. Here’s a great example of a non-sponsored TikTok that took the world by storm.

Ocean Spray’s non-sponsored feature in the video led to lots of positive press and word of mouth, launching meme after meme. After all, brand awareness is an always-valuable marketing metric to follow.

Apply to TikTok’s Creator Fund

The TikTok Creator Fund is TikTok’s way of compensating creators for posting good content. To be eligible for the TikTok Creator Fund, you have to be a legal resident of the United States, 18 years or older, have over 10,000 authentic followers, at least 100,000 authentic video views in the 30 days prior to applying, and post original content that meets TikTok’s community guidelines.  

Compensation varies from creator to creator, depending on your video views, engagement, and whether or not your videos meet the community guidelines.

Make a press kit

Creating an influencer press kit will help you get brand deals. Think of a press kit as your TikTok resume, portfolio, and sales pitch combined. It shows brands why they should work with you and how they can contact you. 

When creating your press kit, include the following:

  • An introduction to who you are and what your brand is all about
  • Links to your social media platforms 
  • Your latest analytics 
  • Engagement rates for your 10 most recent posts
  • A list of past brand partnership experiences, with links 
  • Sponsorship formats you offer, along with your rates
  • Case studies on your most popular content
  • Sales records from campaigns, merch, and affiliate programs

Frequently Asked Questions

How much money can I earn from TikTok?

The easiest way to determine how much you could potentially earn from TikTok is to enter your username in our TikTok Influencer Engagement and Earnings Calculator, which you will find near the top of this post. We developed this tool to provide potential earning guidelines to influencers. Ultimately, a brand and an influencer negotiate what they consider to be fair value. We stress that this is only an estimation and can vary greatly by niche, country, audience location, and audience brand affinity.

How much can you make on TikTok?

Unlike YouTube, TikTok users don’t get to share in the advertising revenue on the platform. So, you have to find other ways to earn money on TikTok. This makes the amount you can make more variable on TikTok. However, once you make a name for yourself, the money you earn on TikTok can be very lucrative. According to our TikTok Influencer Engagement and Earnings Calculator, Charli d’Amelio potentially earns $56,000 – $94,000 per post.

How do you make money on TikTok?

Although you can’t share in TikTok advertising revenue, successful TikTok performers can still make money on the platform. The most obvious way is by influencer marketing. If you can build a sufficient following of dedicated viewers, you can market yourself to brands to sell products to your audience’s demographic. Once you have keen followers, you can create and sell merchandise to them – particularly if you make your name in an unusual niche, rather than just lip-synching. You can also launch your career through TikTok.

Can you get rich on TikTok?

Enter any famous TikTok performer’s name into our TikTok Influencer Engagement and Earnings Calculator. You will see they have the potential to earn a healthy income from their TikTok activities. Indeed, if you enter your own username, you might be surprised by what you could gain. Sure, you don’t make your money directly from TikTok itself, but many famous TikTok stars make a living through influencer marketing. Forbes has calculated that Addison Rae made $5 million from her TikTok earnings last year.

How do I grow my TikTok account?

The key to making money on TikTok is having millions of active, engaged followers. That may seem a daunting goal, but anyone can achieve this if they get the basics right. These include: – understand your audience – perfect your profile – follow the basic rules and conventions when uploading videos – produce consistent content – engage with your audience – promote your TikTok videos on your other social channels – improve your production values over time Learn the skills of successful film making and make each video better than the last.

How many followers do you need to get paid on TikTok?

There is no set magic number of followers needed to make a living on TikTok. The essential factor is the strength of your following. Sure, the more followers you have, the more likely that some will buy your (or your sponsor’s) products. But they will only take notice of you if you’re a genuine influencer, i.e., you have to make your followers sit up and take note of your videos. Accounts with 500K to 1 million followers have the highest average engagement rate overall.

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